In one plumbing account spending almost six figures the brand campaign was 2.5% of spend and 22.5% of leads. We checked that pattern across 10 home-service accounts.
Across a sampling of Google Ads accounts, cost per lead ranged from $30.38 to $459.61 in 30 days, a 15x spread. Here is what actually drives it.Acos
We took apart the marketing stack behind a $100M home-service company. It runs the same four pillars a startup runs. The difference is stacking. Here is the five-stage map from your first tracked call to a fully data-driven operation.
Here’s a wild stat: Only 25% of people call the same home service provider twice. That means 3 out of 4 homeowners forget you exist after the invoice is paid.
Explore the best marketing for contractors to enhance visibility and drive growth with proven strategies that yield results.
Adding a content strategy to your Top of Funnel efforts is incredibly effective in driving traffic, and engagement, increasing trust and changing your business without spending more money
Are you curious about how social platforms actually work and what the future of them holds? Check out this blog post to gain insight into the inner workings of social platforms and get tips on how to tell what the future may bring.
This is going to be an exciting time for your business to market itself. Better tools mean better results.
In a recent Scott Galloway email newsletter, he writes that "We’ve moved from an oil economy to an attention economy."
"What's going on with Facebook?" Is it time to unplug from those and move to a new one?"
Thoughts about small business marketing at the end of 2022
Chris Walker recently made the case on LinkedIn that SEM and SEO were declining. The comment section was full of robust rebuttals
Today we're gonna look at a case study for our client Ongaro & Sons. They're a plumbing, heating, cooling and electrical company based here in Northern California.
Here are the main takeaways from my conversation with Kent Lewis on the “More 2 Know” podcast.
Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?
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There has been a lot of handwringing about the latest iOS14.5 updates. There is no need to be caught off guard. We believe in Facebook as an ad platform for our clients. We are committed to it. But we also developed our Digital Marketing Quadrant so our clients would have multiple channels (Facebook, Google, SEO, Email, etc) for lead generation and not be reliant on one platform for their revenue
So are you a small or mid-sized business? Is it challenging to generate the number of leads you need, especially to grow your business at the rate that you'd like to be growing your business quicker, easier, and more predictable? With this proven system, turbocharge your lead generation and dominate your local market.
We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.
Remote work, or distributed teams, are nothing new. They have been around for decades. In 1979, IBM ran a small experiment at their Santa Teresa Laboratory, in Silicon Valley that launched laid the groundwork for remote working as we know it today.
Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.
