Jeff Conlon

Clients

We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.

Remote Work

Remote work, or distributed teams, are nothing new. They have been around for decades. In 1979, IBM ran a small experiment at their Santa Teresa Laboratory, in Silicon Valley that launched laid the groundwork for remote working as we know it today.

Digital Marketing

Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.