Jeff Conlon

Founder/CEO

Articles by 

Jeff Conlon

Google Ads Account Ownership – Why You (The Client) Need to Be in Charge

We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.

March 23, 2021

Remote Work is Good for IMA. Is it Good for You?

Remote work, or distributed teams, are nothing new. They have been around for decades. In 1979, IBM ran a small experiment at their Santa Teresa Laboratory, in Silicon Valley that launched laid the groundwork for remote working as we know it today.

March 23, 2021

Campaign Tracking Guideline with Google Analytics – The What, Why & How to

Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.

March 23, 2021