Jeff Conlon

Google Ads

Here are the main takeaways from my conversation with Kent Lewis on the “More 2 Know” podcast.

Google Ads

Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?

Content

If Content is King, Video is the Emperor.

Digital Marketing

There has been a lot of handwringing about the latest iOS14.5 updates. There is no need to be caught off guard. We believe in Facebook as an ad platform for our clients. We are committed to it. But we also developed our Digital Marketing Quadrant so our clients would have multiple channels (Facebook, Google, SEO, Email, etc) for lead generation and not be reliant on one platform for their revenue

Strategy

So are you a small or mid-sized business? Is it challenging to generate the number of leads you need, especially to grow your business at the rate that you'd like to be growing your business quicker, easier, and more predictable? With this proven system, turbocharge your lead generation and dominate your local market.

Clients

We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.

Remote Work

Remote work, or distributed teams, are nothing new. They have been around for decades. In 1979, IBM ran a small experiment at their Santa Teresa Laboratory, in Silicon Valley that launched laid the groundwork for remote working as we know it today.

Digital Marketing

Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.