Digital Marketing

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iOS14.5 Wreaks Havoc on Facebook - Where Are We and What's Next

There has been a lot of handwringing about the latest iOS14.5 updates. There is no need to be caught off guard. We believe in Facebook as an ad platform for our clients. We are committed to it. But we also developed our Digital Marketing Quadrant so our clients would have multiple channels (Facebook, Google, SEO, Email, etc) for lead generation and not be reliant on one platform for their revenue

March 23, 2021

Campaign Tracking Guideline with Google Analytics – The What, Why & How to

Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.

March 23, 2021