Are you a small or midsize business? Do you operate in a local market or have multiple locations in different cities? Is it challenging to generate the amount of leads you need to grow at a profitable clip? If this sounds familiar, you're in the right place. We can help.
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At IMA, we offer a single solution, the Digital Marketing Quadrant (also known as the DMQ), instead of multiple, ad hoc services. Why? Because we believe that PPC and SEO alone are no longer powerful enough to make your business thrive. This belief is born from 15 years of experience, tens of millions in managed ad spend and hundreds of clients.
We always start with your IdeaMap. This is a short project that determines and defines your future marketing campaigns.
This is the first and most important part of your DMQ. This is your flywheel that will spin up and power your marketing forward.
After your funnel is ready, we drive paid traffic through the system, generating demand and instant leads for your business.
PPC and SEO are bottom of funnel activities. This is where your competitors live. We'll elevate you and actually generate intent.
Your competitors spam their entire customers email list. You'll send segmented emails to your customer list to get better results and improve Customer Lifetime Value.
We think of you as a partner, not just a client. That means collaborating, educating and strategizing together.
The Digital Marketing Quadrant is the core of our agency. It is the result of fifteen years of digital marketing experience, tens of millions of client ad spend and thousands of hours of strategic thinking, planning and collaborating. All of those elements have led to its development and, perhaps counterintuitively, it’s simplicity.
Are you doing all you can with digital? Is it getting a little overwhelming?Are you grasping at tactics instead of working from a sound and proven strategy? If this sounds familiar, we 're sorry. But please know that it does not have to be this way.
This is where everything starts. In four weeks you'll have a strategy that actually works. And, it's backed by a 100%, money-back guarantee.
Your DMQ will generate instant leads, nurture prospects, improve customer lifetime value and build your brand in your local market.
We will regularly update you with new opportunities to grow and scale your campaigns (while always prioritizing ROI of at least 3X)
How IMA helped Coit Cleaning and Restoration build a comprehensive digital strategy from the ground up that brought the cleaning company and it’s franchises into the modern age of marketing and advertising.
How IMA implemented our Digital Marketing Quadrant process to diversify Benjamin Franklin Plumbing's overall marketing efforts and exponentially improve their lead generation performance.
We have worked hard for 15 years to achieve our clients goals and make them look good. When it goes as planned, we end up with partners, not just clients.
“Coit was looking for a digital agency to create a national strategy for both our corporate locations and our franchise network. We chose to work with IMA and it has been a great relationship. IMA is honest and collaborative and the results speak for themselves. SEO results have increased 300%, our Pay Per Click cost per lead has decreased by more than 50%, we have a national Social Media campaign for our franchises and a new website optimized for conversions and mobile traffic.”
"My organic traffic has increased by 607%. In addition, my calls from SEO are up 62%. Even my conversion rate on organic calls is up. I’m definitely happy I made the switch to IMA."
"We have been working with IMA since 2005. A lot has changed since then but IMA has been able to stay ahead of the digital advertising curve. Our local customers have steadily moved online and IMA has helped us quickly adapt to those changes in consumer behavior by using PPC, SEO, Social Media and Video to help us stay ahead our competition. They are joy to work with and committed to excellent customer service."
Part of our mission as an agency is to educate others. We believe that those who have a solid understanding of digital marketing will be empowered to grow their companies while avoiding the pitfalls and mistakes that are so common.
Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?
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There has been a lot of handwringing about the latest iOS14.5 updates. There is no need to be caught off guard. We believe in Facebook as an ad platform for our clients. We are committed to it. But we also developed our Digital Marketing Quadrant so our clients would have multiple channels (Facebook, Google, SEO, Email, etc) for lead generation and not be reliant on one platform for their revenue
We’ll show you how our proven growth system (the DMQ) will help you to thrive in your local market.
