The Biggest Change Coming to Digital Marketing in the Next Two Years
Here are the main takeaways from my conversation with Kent Lewis on the “More 2 Know” podcast.
July 19, 2022
Use our Digital Marketing Quadrant to
Turbocharge Your Lead Generation and Dominate Your Local Market
Are you a small or midsize business? Do you operate in a local market or have multiple locations in different cities? Is it challenging to generate the amount of leads you need to grow at a profitable clip? If this sounds familiar, you're in the right place. We can help.
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paid search and seo are not enough
Grow Your Company’s Revenue Using Our Proven, Digital Marketing Quadrant Process
At IMA, we offer a single solution, the Digital Marketing Quadrant (also known as the DMQ), instead of multiple, ad hoc services. Why? Because we believe that PPC and SEO alone are no longer powerful enough to make your business thrive. This belief is born from 15 years of experience, tens of millions in managed ad spend and hundreds of clients.
Complete Your IdeaMap
We always start with your IdeaMap. This is a short project that determines and defines your future marketing campaigns.
Identify your Ideal Customer
Craft your Impossible Offer
Design your custom marketing funnel
Build Your Funnel
This is the first and most important part of your DMQ. This is your flywheel that will spin up and power your marketing forward.
Landing Pages
Lead Magnets
Campaign Set Up/Optimization
Generate Demand
After your funnel is ready, we drive paid traffic through the system, generating demand and instant leads for your business.
Paid Search Campaigns (Google Ads)
Paid Social Campaigns (Facebook ads)
Search Engine Optimization (SEO)
Generate Intent/Branding
PPC and SEO are bottom of funnel activities. This is where your competitors live. We'll elevate you and actually generate intent.
High Value Content Offers
Brand focused Paid Social Campaigns
Email Marketing and Lead Nurturing for new prospects
Retain & Improve CLTV
Your competitors spam their entire customers email list. You'll send segmented emails to your customer list to get better results and improve Customer Lifetime Value.
Intelligent email strategy
Audience Segmentation
Customer education that builds your authority
Optimize & Improve
We think of you as a partner, not just a client. That means collaborating, educating and strategizing together.
Powerful Ad Testing Process
Monthly Deep Dives with Our Team
Quarterly Analysis & Strategy Review
what is the digital marketing quadrant?
Read the Manifesto
The Digital Marketing Quadrant is the core of our agency. It is the result of fifteen years of digital marketing experience, tens of millions of client ad spend and thousands of hours of strategic thinking, planning and collaborating. All of those elements have led to its development and, perhaps counterintuitively, it’s simplicity.
Our Process
Three steps to loving your digital marketing (finally)
Are you doing all you can with digital? Is it getting a little overwhelming?Are you grasping at tactics instead of working from a sound and proven strategy? If this sounds familiar, we 're sorry. But please know that it does not have to be this way.
1. IdeaMap
This is where everything starts. In four weeks you'll have a strategy that actually works. And, it's backed by a 100%, money-back guarantee.
2. Digital Marketing Quadrant
Your DMQ will generate instant leads, nurture prospects, improve customer lifetime value and build your brand in your local market.
3. Grow & Scale
We will regularly update you with new opportunities to grow and scale your campaigns (while always prioritizing ROI of at least 3X)
Case Studies
The results speak for themselves
Coit
How we helped Coit Cleaning & Restoration build a comprehensive digital strategy from the ground up
How IMA helped Coit Cleaning and Restoration build a comprehensive digital strategy from the ground up that brought the cleaning company and it’s franchises into the modern age of marketing and advertising.
1,964%
Increase in Organic Traffic
50%
Decrease in Cost Per Lead
Benjamin Franklin
How we helped Benjamin Franklin Plumbing increase organic website traffic by 607% and website leads by 62% in only 12 months
How IMA implemented our Digital Marketing Quadrant process to diversify Benjamin Franklin Plumbing's overall marketing efforts and exponentially improve their lead generation performance.
607%
Increase in organic (SEO) traffic
62%
Increase in calls from their website in only 12 months
Testimonials
Don't take our word for it, take theirs!
We have worked hard for 15 years to achieve our clients goals and make them look good. When it goes as planned, we end up with partners, not just clients.
“Coit was looking for a digital agency to create a national strategy for both our corporate locations and our franchise network. We chose to work with IMA and it has been a great relationship. IMA is honest and collaborative and the results speak for themselves. SEO results have increased 300%, our Pay Per Click cost per lead has decreased by more than 50%, we have a national Social Media campaign for our franchises and a new website optimized for conversions and mobile traffic.”
Sally Wassink
VP of Marketing at Coit Cleaning & Restoration
"My organic traffic has increased by 607%. In addition, my calls from SEO are up 62%. Even my conversion rate on organic calls is up. I’m definitely happy I made the switch to IMA."
Dan Gagne
CEO at Benjamin Franklin Plumbing
"We have been working with IMA since 2005. A lot has changed since then but IMA has been able to stay ahead of the digital advertising curve. Our local customers have steadily moved online and IMA has helped us quickly adapt to those changes in consumer behavior by using PPC, SEO, Social Media and Video to help us stay ahead our competition. They are joy to work with and committed to excellent customer service."
Tom Papageorge
CEO & President at Atherton Appliance & Kitchens
Articles & News
Take a minute to read some solid digital marketing content
Part of our mission as an agency is to educate others. We believe that those who have a solid understanding of digital marketing will be empowered to grow their companies while avoiding the pitfalls and mistakes that are so common.
The Definitive Reasons Why You Should Bid On Your Brand Name
Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?
July 13, 2022
Get your 100% FREE no-obligation 30-Minute Strategy Session Call
We’ll show you how our proven growth system (the DMQ) will help you to thrive in your local market.
