We Spent $3,113 on Demand Gen Across Five Accounts and Got Four Leads.
Five home-service accounts spent $3,113 on Google Demand Gen in 30 days and booked four leads. That is $779 per lead against a $125.70 book average.
March 23, 2021
Google Ads
articles
Latest Articles
Your Brand Campaign Is 2.5% of Spend and 22.5% of Leads. Stop Calling It Wasted Money.
In one plumbing account spending almost six figures the brand campaign was 2.5% of spend and 22.5% of leads. We checked that pattern across 10 home-service accounts.
March 23, 2021
We Audited $137,000 of Ad Spend Across a Sampling of Our Home Service Accounts. Cost Per Lead Ranged 15x.
Across a sampling of Google Ads accounts, cost per lead ranged from $30.38 to $459.61 in 30 days, a 15x spread. Here is what actually drives it.Acos
March 23, 2021
Google Ads and SEO Declining?
Chris Walker recently made the case on LinkedIn that SEM and SEO were declining. The comment section was full of robust rebuttals
March 23, 2021
The Biggest Change Coming to Digital Marketing in the Next Two Years
Here are the main takeaways from my conversation with Kent Lewis on the “More 2 Know” podcast.
March 23, 2021
The Definitive Reasons Why You Should Bid On Your Brand Name
Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?
March 23, 2021