Blog

We Have Strong Opinions. We Share Them Here.

We have been doing this since 2004. We pre-date YouTube. We’ve seen every fad, trend and hack. All this has led us to determine what matters most for our clients is a focus on the hard work of marketing and advertising that can only be done through real strategy, effort and focus. We focus on what works and work to be the best in the industry.

The DIY Video Guide We Made for Our Clients

If Content is King, Video is the Emperor.

August 19, 2021

iOS14.5 Wreaks Havoc on Facebook - Where Are We and What's Next

There has been a lot of handwringing about the latest iOS14.5 updates. There is no need to be caught off guard. We believe in Facebook as an ad platform for our clients. We are committed to it. But we also developed our Digital Marketing Quadrant so our clients would have multiple channels (Facebook, Google, SEO, Email, etc) for lead generation and not be reliant on one platform for their revenue

July 16, 2021

5 Small Business Marketing Secrets to Help You Dominate Your Local Market

So are you a small or mid-sized business? Is it challenging to generate the number of leads you need, especially to grow your business at the rate that you'd like to be growing your business quicker, easier, and more predictable? With this proven system, turbocharge your lead generation and dominate your local market.

July 16, 2021

Remote Work is Good for IMA. Is it Good for You?

Remote work, or distributed teams, are nothing new. They have been around for decades. In 1979, IBM ran a small experiment at their Santa Teresa Laboratory, in Silicon Valley that launched laid the groundwork for remote working as we know it today.

March 23, 2021

Google Ads Account Ownership – Why You (The Client) Need to Be in Charge

We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.

March 23, 2021

Campaign Tracking Guideline with Google Analytics – The What, Why & How to

Google Analytics (GA) is able to track all visitors to your website. However, by default, there are only four channel groupings, also called Mediums – referral, direct, organic, paid.

March 23, 2021