AI Ate 89% of Our Client's Blog Traffic. Revenue Per Click Went Up 165%.
AI cut blog traffic to a Bay Area plumbing client by 89%. Revenue per click still rose 165% once local and service pages picked up the slack.
September 26, 2026
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We Have Strong Opinions. We Share Them Here.
We have been doing this since 2004. We pre-date YouTube. We’ve seen every fad, trend and hack. All this has led us to determine what matters most for our clients is a focus on the hard work of marketing and advertising that can only be done through real strategy, effort and focus. We focus on what works and work to be the best in the industry.
Latest Articles
We Spent $3,113 on Demand Gen Across Five Accounts and Got Four Leads.
Five home-service accounts spent $3,113 on Google Demand Gen in 30 days and booked four leads. That is $779 per lead against a $125.70 book average.
September 22, 2026
Your Brand Campaign Is 2.5% of Spend and 22.5% of Leads. Stop Calling It Wasted Money.
In one plumbing account spending almost six figures the brand campaign was 2.5% of spend and 22.5% of leads. We checked that pattern across 10 home-service accounts.
August 20, 2026
We Audited $137,000 of Ad Spend Across a Sampling of Our Home Service Accounts. Cost Per Lead Ranged 15x.
Across a sampling of Google Ads accounts, cost per lead ranged from $30.38 to $459.61 in 30 days, a 15x spread. Here is what actually drives it.Acos
August 13, 2026
From Startup to $100M: The Marketing Maturity Map
We took apart the marketing stack behind a $100M home-service company. It runs the same four pillars a startup runs. The difference is stacking. Here is the five-stage map from your first tracked call to a fully data-driven operation.
July 7, 2026
Customer Loyalty for Home Services: Why It’s Broken (And How to Fix It)
Here’s a wild stat: Only 25% of people call the same home service provider twice. That means 3 out of 4 homeowners forget you exist after the invoice is paid.
June 9, 2026