How IMA helped Coit Cleaning and Restoration build a comprehensive digital strategy from the ground up that brought the cleaning company and it’s franchises into the modern age of marketing and advertising.
Paid Search, Search Engine Optimization, Conversion Rate Optimization, Social Media
Google, Bing and Facebook
COIT is one of the largest cleaning and restoration companies in the world with franchises in the United States, Canada and Thailand. Coit knew they needed to make a big move online since the vast majority of their ad budget went to TV and Print. They asked IMA to create and implement a comprehensive digital strategy with a clear focus on ROI.
IMA started from scratch, built a Digital Marketing Quadrant for the entire system and executed the plan until the goals are reached
COIT total website traffic grew by 1047% after the mobile optimized website launched in 2012 (seen in this graph) for a monthly total of 464,178 users per month in May of 2018
Organic traffic from the SEO campaign grew by 1,964% for a monthly total of 351,400 users per month in May of 2018
Optimized Paid Search campaigns delivered high quality, low cost leads which earned an average 6:1 Return on Investment from Paid Search campaigns for 8 consecutive years
Coit now has a diversified digital channel mix to adapt to customer’s changing behavior and capture new demographic targets while setting the organization up for long term success
“Coit was looking for a digital agency to create a national strategy for both our corporate locations and our franchise network. We chose to work with IMA and it has been a great relationship. IMA is honest and collaborative and the results speak for themselves. SEO results have increased 300%, our Pay Per Click cost per lead has decreased by more than 50%, we have a national Social Media campaign for our franchises and a new website optimized for conversions and mobile traffic.”
VP of Marketing at Coit Cleaning & Restoration
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