We Have Strong Opinions. We Share Them Here.

We have been doing this since 2004. We pre-date YouTube. We’ve seen every fad, trend and hack. All this has led us to determine what matters most for our clients is a focus on the hard work of marketing and advertising that can only be done through real strategy, effort and focus. We focus on what works and work to be the best in the industry.

Predictions for 2023 and Digital Marketing Opportunities

Thoughts about small business marketing at the end of 2022

January 4, 2023

Case Study - Ongaro & Sons

Today we're gonna look at a case study for our client Ongaro & Sons. They're a plumbing, heating, cooling and electrical company based here in Northern California.

October 18, 2022

The Biggest Change Coming to Digital Marketing in the Next Two Years

Here are the main takeaways from my conversation with Kent Lewis on the “More 2 Know” podcast.

July 19, 2022

The Definitive Reasons Why You Should Bid On Your Brand Name

Today we're talking about brand terms within Google ads, and why it's important to spend money on those terms. This is something that comes up a lot with our clients so we thought it was time for a blog post.Why do clients bring this up so often?

July 13, 2022

Google Ads Account Ownership – Why You (The Client) Need to Be in Charge

We recently on-boarded a new client here at IMA. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us.

June 21, 2022

The DIY Video Guide We Made for Our Clients

If Content is King, Video is the Emperor.

August 19, 2021