Optimize Your Google Business Profile
At IMA, we understand that maximizing your online presence is crucial for driving leads and conversions.
There are 9 steps you can take to enhance your Google Business profile (GBP). This will not only improve your GMB performance but also boost your LSA rankings, ensuring your business stands out in local searches.
Checklist for GMB and LSA Optimization
To fully optimize your GMB profile and see improved performance in LSAs, follow this essential checklist:
1. Accurate Business Data
Ensure that your business name, address, and phone number (NAP) are consistent across the internet. This consistency is crucial for search engines to trust your business, so make sure it’s correct everywhere your business is listed.
2. Correct Business Category and Services
Make sure your business category and services are listed correctly on your GMB profile. This helps Google and potential customers understand exactly what you offer.
3. Update Your Business Hours
Keeping your hours of operation up to date is key to letting customers know when they can reach you.
4. Detailed Business Description
Provide a comprehensive description of your business to offer potential customers—and Google—a better understanding of your services.
5. Post Regular Offers and Photos
Google rewards businesses that keep their profiles active with fresh content. Post monthly updates on special offers and add high-quality photos from your job sites to your GMB profile.
6. Consistently Generate Positive Reviews
Positive reviews play a major role in boosting your rankings. Encourage happy customers to leave reviews and respond to them to show you value their feedback.
7. Track Calls
Using tracking numbers for your GMB profile can provide valuable insights. Integrate tools like Google Ads phone numbers or CallRail without affecting your NAP accuracy.
8. Enable Real-Time Chat
Allow customers to message you directly from your GMB profile. Tools like Chiirp’s unified message center can help you manage customer inquiries effectively.
9. Booking Integration
If your business uses ServiceTitan, take advantage of their Google integration to enable easy bookings through your GMB profile.
Boost Your Local Presence with IMA
Our team at IMA specializes in helping businesses optimize their Google My Business profiles and Local Service Ads, driving higher rankings and more leads. By ensuring your GMB profile is fully optimized, you can significantly improve your online visibility and make it easier for potential customers to find and engage with your business.
Ready to take your Google Business Profile to the next level and get more free leads?
Contact us today to learn how we can help you optimize your local online presence and maximize your results.
The results speak for themselves
How we helped Ongaro & Sons scale their revenue with the Digital Marketing Quadrant
How did IMA generate a 695% increase in total leads generated for our client?
How we helped Coit Cleaning & Restoration build a comprehensive digital strategy from the ground up
How IMA helped Coit Cleaning and Restoration build a comprehensive digital strategy from the ground up that brought the cleaning company and it’s franchises into the modern age of marketing and advertising.
Don't take our word for it, take theirs!
We have worked hard for 15 years to achieve our clients goals and make them look good. When it goes as planned, we end up with partners, not just clients.
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"Not all digital agencies are the same even if they provide the same services. IMA has made a difference for Ongaro & Sons by implementing a multi-channel digital marketing strategy that increases local brand awareness, lead generation and revenue. Their account team has communicated with our marketing team in detail and educated us every step of the way over the past two years while we’ve scaled our investment in digital marketing."
Cheri Goley
"My organic traffic has increased by 607%. In addition, my calls from SEO are up 62%. Even my conversion rate on organic calls is up. I’m definitely happy I made the switch to IMA."
Dan Gagne
"We have been working with IMA since 2005. A lot has changed since then but IMA has been able to stay ahead of the digital advertising curve. Our local customers have steadily moved online and IMA has helped us quickly adapt to those changes in consumer behavior by using PPC, SEO, Social Media and Video to help us stay ahead our competition. They are joy to work with and committed to excellent customer service."
Tom Papageorge
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Frequently Asked Quesions
What is the typical timeline for your IdeaMap Project?
The project only takes four weeks to complete. Then we typically launch the strategy we created in the IdeaMap the following month. Also, we always try to start new client engagements with an IdeaMap project but there are exceptions.
Do you have a guarantee?
Yes. We 100% guarantee our IdeaMap projects. If you are not satisfied for any reason, we will refund the full amount immediately.
What industries do you serve?
Our IdeaMap and Digital Marketing Quadrant work for all industries. However, we have deep knowledge and experience working with home service (plumbing, HVAC, and carpet/air duct cleaning companies) and home improvement (appliance showrooms, custom cabinet shops) companies. We're experts at selling your product or service to homeowners.
How much do you charge?
IMA works on a flat, retainer-style management fee. Our minimum monthly retainer amount is $2,000 and our average retainer amount is $6,500 per month.