Jeff Conlon: Fractional CMO for Home Service Businesses

Most home service companies don't have a marketing problem. They have a marketing leadership problem.

The work gets done. Someone runs Google Ads, someone manages the Google Business Profile, someone posts on Facebook, the CSRs answer the phones. But nobody owns the whole picture: which channel is actually booking jobs, where the budget should move next month, and whether the agency is earning its fee.

That's the seat I fill.

What a fractional CMO does for a home service business

• Sets the strategy. Which services, which service areas, which channels, in what order. I start every engagement with the IdeaMap so the plan is built on your numbers, not a template.
• Owns the budget. Every dollar is tied to booked jobs and revenue, not clicks or "leads."
• Runs the scoreboard. Goaliath tracks call and booking performance against your goal, every day.
• Manages the vendors. Agencies, call tracking, CRM, review platforms. I hold them accountable so you don't have to.
• Sits in on the hard calls. Pricing, seasonality, new locations, hiring CSRs, adding a trade.

Who this is for

Owners and GMs of plumbing, HVAC, electrical, restoration, and other home service companies, including franchisees, who are spending real money on marketing and want one senior person accountable for what it returns.

How we work

• Month-to-month. No long-term contracts.
• You own every account: ads, analytics, call tracking, GBP.
• One client per trade per service area. We don't work for your competitor down the street.
• Full transparency on spend and results.