Jeoah

How We Helped Jeoah Cut Their Cost Per Lead in Half and Exceed Their Revenue Goal

How IMA helped a local home-service company slash their cost per lead, build a 30X Local SEO return, and achieve record year-over-year revenue growth.

Strategy

IMA deployed the full Digital Marketing Quadrant — aligning Paid Traffic, Local SEO, Website Performance, and Retention into one compounding system tailored for home services.

Platforms

Google Ads · Local Service Ads · Google Business Profile

Google Ads ROAS

7.1X

Return on Ad Spend

Cost Per Lead

$113

Down from $235 year-over-year

Project Overview

Jeoah is a local home-service company with real ambition — but when they came to IMA, their marketing wasn't built to match it. They were running ads, but their cost per lead had climbed to $235. Organic visibility was minimal. Revenue growth was inconsistent.

The goal was straightforward: build a marketing system that could generate predictable, affordable leads and support a path to record annual revenue growth.

Execution

IMA deployed the Digital Marketing Quadrant — a proven four-pillar framework that treats paid traffic, local SEO, website performance, and retention not as separate tactics, but as one interconnected growth engine.

Paid Traffic. We rebuilt their Google Ads and Local Service Ads campaigns from scratch. New campaign structures, refined audience targeting, and continuous bid optimization drove lead volume while cutting acquisition costs nearly in half.

Local SEO. We launched a comprehensive local visibility strategy — Google Business Profile optimization, citation management, and review generation — that turned their digital presence into a 24/7 lead source. The result: a 30X return on every dollar invested in Local SEO.

Website Performance. We improved conversion architecture and landing page messaging so that paid and organic traffic converted at the highest possible rate. More clicks became more calls.

Retention. We built systems to keep past customers coming back and referring friends — creating a compounding loop where every job done well generates the next one.

Results

The results arrived fast — and kept building.

In the first two months of 2026 alone, Jeoah had already surpassed 20% of their full-year revenue target. Month-over-month revenue growth has been running at approximately 100%, and they're firmly on track to exceed their annual revenue goal.

On the paid side, Google Ads now delivers a 7.1X return on ad spend. Cost per lead dropped from $235 to $113 year-over-year — a 52% reduction. And Local SEO is generating a 30X return on investment, making it one of the most efficient channels in their mix.

What started as a fragmented marketing effort has become a compounding revenue system — one that gets more efficient every month.

Client Testimonial

"Working with IMA and their Digital Marketing Quadrant (DMQ) framework has been a game-changer for our business. Before partnering with them, our marketing felt scattered. The DMQ gave us a clear structure—Paid Traffic, Local SEO, Website Performance, and Retention—all working together instead of competing for attention.

The results have been undeniable. Our Google Ads campaigns went from 'just okay' to a real revenue engine with a 6X ROAS. Local Service Ads performed even better. On the organic side, we're seeing a 30x return, which simply reinforces how powerful their Local SEO strategy has been for us.

We've also seen a huge improvement in efficiency. Our cost per lead dropped from $235 to $113 year-over-year, and our most recent month over month revenue is up nearly 100%. IMA isn't just running ads—they're engineering a system that compounds. The DMQ keeps every part of our marketing aligned, measurable, and profitable.

If you're a local home-service company looking for actual growth—not just more clicks—IMA is the real deal."