How IMA implemented our Digital Marketing Quadrant process to diversify Benjamin Franklin Plumbing's overall marketing efforts and exponentially improve their lead generation performance.
Search Engine Optimization, Conversion Rate Optimization, Social Media
Google, Bing and Facebook
Benjamin Franklin Plumbing is a local business based out of the San Francisco Bay Area. They are aggressive when it comes to marketing and always looking for growth (our favorite type of client!). The Owner and CEO was working with IMA on a number of projects but their Search Engine Optimization was being handled by a separate, legacy agency. After a review of their Google Analytics account, it became clear that organic traffic growth was stagnant. Whatever strategy was being used by the other agency was not moving the needle or generating revenue. We found:
Optimizing SEO and PPC campaigns is important but the key to unlocking these results is adding the Digital Marketing Quadrant (DMQ). The DMQ gets your best offer in front of all potential customers, not just those in Buy Now mode, which increases leads and builds trust in your brand. SEO and PPC are still effective but they are no longer enough to explode lead generation.
The results are in! Traffic from organic search is way up and, more importantly, calls from the website soar. In fact, calls from organic traffic eclipsed calls from paid traffic even though the SEO budget was only 15% of the paid search budget. Adding the Digital Marketing Quadrant to SEO and PPC generates incredible results like these.
"My organic traffic has increased by 607%. In addition, my calls from SEO are up 62%. Even my conversion rate on organic calls is up. I’m definitely happy I made the switch to IMA."
CEO at Benjamin Franklin Plumbing
We’ll show you how to thrive in your local market.