At IMA, we offer a single solution, the Digital Marketing Quadrant, instead of multiple services. Why? Because we believe that PPC and SEO (or social or CRO) are no longer powerful enough to make your business thrive. This belief is born from 14 years of experience, millions in managed ad spend and over one hundred clients.
We created the Digital Marketing Quadrant to simplify digital marketing in a tumultuous environment. It gives our clients strategy instead of tactics. It increases their lead generation while also improving customer lifetime value. And it builds their brand in a time when traditional branding activities are no longer effective.
Our Digital Marketing Quadrant provides an easy to understand path to growth and profitability. If you are interested in growing your business we’d love to show you how it works. It all starts with a fifteen minute phone. Let’s chat.
Director of Digital Strategy
Director of Production
Director of Search Marketing
No shooting in the dark. We analyze what you already have, research your online landscape, and customize to your industry and your challenges.
• web analytics
• conversation rate optimization
• polls & surveys
• market research
Grow your business. We boost your search engine rankings, advertise on the channels that matter, and track absolutely everything.
• social media advertising
• pay per click advertising
• programmatic advertising
• search engine optimization
Establish your brand, your voice, and your story across all channels. We create content that communicates clearly and builds credibility.
• content marketing
• social media
• photo, video, writing
• web development
A fast & intense period of research and analytics in order to find out what’s working for you, what isn’t, who your customers are, and what they’re doing. We maintain any campaigns you already have, and knock out quick projects to get you easy wins.
Your branding and demand generation campaigns go live in this phase. These campaigns are tailored to meet your specific goals, all based on the rich data we found through rigorous research.
Your customers don’t sit still, and neither do we. At regular intervals, we evaluate, update, and recharge campaigns based on the extensive tracking we do.