IMA Life

The Top Five Reasons to Never Have a Dog at the Office

IMA Life

Let’s face it, dogs are the WORST! Here are the top five reasons that no dog should ever be allowed in an office.

Reason #1: They Demand Attention and Need Help Taking Selfies (you know, because, no thumbs or phones).

Reason 1 - They Demand Attention and Need Help Taking Selfies

 

Reason #2: All They Want To Do Is Have Parties (too much, too often, such irresponsibility).

Reason 2 - All They Want To Do Is Have Parties

 

Reason #3 – Naps, Constant Naps (and when they’re not napping, they’re getting ready to nap).

Reason 3 - Naps, Constant Naps

 

Reason #4 – They Can’t Be Bothered To Show Up On Time For Meetings (increasing everyone else’s work load).

Reason 4 - They Can't Be Bothered To Show Up On Time For Meetings

 

Reason #5 – They Steal Your Food (especially this grilled cheese thief).

Reason 5 - They Steal Your Food

 

Why would you possibly want a dog in the office? WHY? Because they’re awesome, they make everyday better, reduce your stress level, they make you laugh, they look after you and they love you. Make your office a happier place, welcome DOGS!

Madoc & Jeffrey

Special thanks to Louie (the little food thief we don’t see enough); Georgia (the snuggly napper that we miss); Madoc (the bossy little farter); and LouLou – IMA’s official office dog, welcoming committee and best friend.

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Infographic: How To Make Good SEO From The IMA Cookbook

Digital Marketing IMA Life SEO

SEO Cookbook

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How to Make Good SEO!

What we have above us is our infographic about the foundational knowledge needed for acquiring good SEO results. We structured this infographic around the concept of cooking because who doesn’t like to talk about the subject of food?

Having a successful SEO campaign takes many precautionary steps that are very similar to cooking a good meal.  If you are planning to make something delicious you have to be prepared with the right ingredients, the right tools, and the perfect recipe. Trying to follow a recipe without the right time, preparation, and materials will create a subpar dish that won’t live up to your high expectations.

Taking the time to prepare a good meal is the difference between delicious and edible. SEO is the same way, taking the time to do every process of SEO right is the difference between a little organic traffic and a lot of return on investment.

To put it simply, to have any success in SEO, you have to abide by an SEO plan. There is an abundance of digital marketing resources out there that will outline case studies, best practices and strategies that any person can follow or get ideas off of for their own campaign.

SEO Benefits & Nutritional Benefits

If you are a conscious eater, you probably are very picky about what you put into your body. The ideal meal should be healthy and delicious at the same time. When we look at preparing our SEO strategy, we have to take into consideration why we are partaking in this long and daunting challenge.

There has to be some goal or benefit to every action we take within our  SEO campaign. So, to break it down into the simplest terms. Some main benefits of embarking on an SEO campaign includes.

Organic VisibilityBeing seen in search results

Organic TrafficVisitors are clicking through to your site

Organic ConversionsVisitors completes a goal during their visit

Think of Google as a giant restaurant. A person walks into Google, he is presented with a huge menu of food items to try, but he cannot possibly try everything on this giant menu. He reads the names of all the dishes and their descriptions to see what he would like to consume for his evening meal. Once, he finds something he likes he will buy the dish and consume it.

SEO works in a very similar manner. We dress up our organic results with a delicious page title, a saucy meta description, and we might even throw in some garnished markups to make our result look the tastiest for all searchers. But in order to do all of this, we have to make sure our site ends up on the menu (organic visibility), looks good enough to be tasted (organic traffic), and then the customer has to be satisfied enough to buy the meal (organic conversion).

Organic visibility, traffic, and conversions are the macronutrients to the product of what you will be making from your SEO cookbook.

Ingredients for Good SEO

Acquiring the right ingredients for SEO is not difficult. How you use those ingredients is another story. Some standard SEO ingredients many online marketers should acquire for any good SEO campaign are, and these items should not be shortcutted either:

  • Unique High-Quality Content
  • Optimized Page Titles, Headers, Images and Meta Descriptions
  • Mobile Responsiveness
  • Site Speed
  • Site Architecture
  • Thorough consumer and keyword research
  • Diverse Link Profile

Mix all these ingredients together and taste test often, this will help you decide if you need a little more content, a little more links, or a little more keywords to spice that campaign up :)

Serving Your SEO to Google

Google has been cracking down on sketchy SEO tactics more and more over the years and has really sophisticated their algorithm. So, if your SEO efforts have been overcooked prepare to be burned by Google, they will be looking to spit you out and take you off their search results “menu”.

Being penalized is the worst thing to happen to your website, you could be removed from organic search results and your traffic will decline tremendously. Even if you try to fix the penalty, Google will always remember you were a website that was penalized and deem your site not as credible.

Keep those white chef hats on folks and stick to making the best SEO you can, the right way. Google and its visitors will reward you for your efforts one day if you do. Slowly, but surely.

To learn more about how to improve your SEO, please feel free to contact IMA Interactive.

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How To Add Facebook Comments to any WordPress Blog

IMA Life Social Media Tech Tools

Facebook is without a doubt the single most popular site that requires a login, allowing nearly 1.3 billion people to potentially be a part of your treasured blog. The benefit of Facebook is that you tend to share your real name and real photo, instead of hiding behind some pseudonym (I’m looking at you MySpace), which allows you to get a sense of just who your customer is, as well as giving voice to those who might be unhappy and need a customer rep to reach out to them.

The beauty of Facebook Comments built directly into your website is that most visitors will not need one more annoying login to leave a comment. If they are logged into Facebook anywhere else on their computer, their profile will automatically be ready to go, hopefully creating one less obstacle to engaging with your customer.

Let’s get started, first things first, you’ll need to login to Facebook!

1. Create a Facebook App by visiting developers.facebook.com, click Apps in the menu and then Add a New App.

Add a New App menu

2. You’ll get several choices on what App to create, in this example, we will be creating it for a WordPress blog, so choose WWW.

Select WWW for Website

3. Enter a name for your website and the website domain where you will be using the Comments tool.

Type Your Company Name

4. You have completed your Facebook Developer registration, now you are ready to move on to embedding the Facebook Comments code into your blog post.

5. Visit URL, https://developers.facebook.com/docs/plugins/comments/

Here you will get the option of customizing your comments style and URL.

  • URL to comment on: Insert your desired blog post URL
  • Width: Leave it blank to use the default, but 600px is standard as well.
  • Number of Posts: represents the number of comments you will see before a “View more” link appears.
  • Color Scheme: Light or Dark, Good or Evil?
Facebook Style Choice

Paste your blogpost URL

2. Click that “Get Code” button just under the settings. You should be presented with a small screen similar to this.
3. Copy the first section of code. 
4. Go back to WordPress, click the TEXT editor of the post, then paste the code at the top of the page before any text.

Copy the Code

Copy the Code & Embed in your HTML above all text

5. Copy the second piece of code and place the code for your plugin wherever you want the Facebook comments to appear, most likely the very bottom of the post.

Paste Comment Block At Bottom of HTML editor.

Paste Comment Block At Bottom of HTML editor.

6.  Publish your post and check out your changes.

7. That’s it! Love/hate this article? Leave me some feedback in the oh-so-easy Facebook Comments below.
PS: If coding isn’t your thing, there are a ton of amazing plug-ins that automate this process for you. In order of simplicity to complexity, check out, Facebook Comments, Facebook Comments Master, and Ultimate Facebook.

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The New Aristotles, or Why I Do PhD Research in Content Marketing

IMA Life

A famous marble sculpture of Aristotle's face.

I’d been working at Ideas Money Art for about 5 months when I changed my PhD thesis topic to content marketing.  Before that, my thesis had been about comments on online news articles.

Yep.  That was one of those mistakes that made me wish I’d had a good friend to tell me to look at my life and look at my choices. But eventually–after losing faith in humanity and actively avoiding my own research for months on end–I came to my senses.  I told my advisor I was going to switch my thesis topic to stuff of my day job: content marketing.

The one little hiccup was that I’m getting a PhD in English.  Not in marketing or communications, or some other more obviously relevant field.  So I had to make my case for why content marketing might be important for English scholars.

Luckily, I didn’t have to look far.  I had specialized in the field called “rhetoric,” a discipline that traces its roots back to Plato and other Greeks who were teaching their students how to give powerful, persuasive speeches.  Since then, people like Aristotle, Cicero, and Quintillian wrote the equivalent of manuals for how to make a good argument.  We talk about these manuals a lot in English departments.  They were incredibly influential in their time, and they gave important advice about how to customize your speech to your audience, build your credibility, keep their attention, and so on.

See if you recognize any of their famous advice:

  • Know your audience
  • Build credibility with your audience.
  • Use emotional appeals to strengthen your argument.
  • Don’t just sell the thing itself: sell the larger ideas associated with that thing.
  • Organize your argument for greatest effect.

These guys were the West’s original proponents of a clear Call To Action.  Aristotle’s famous definition of rhetoric is “the faculty of observing in any given case the available means of persuasion.”  I’ve never heard anything so applicable to the internet.  Persuading people online requires us to make a multitude of choices from among the “available means of persuasion.”  We have to pick channels, target audiences, and customize content to fit both.

It occurred to me that on the internet we have an equivalent for those old rhetoric manuals: we have how-to guides written by marketers.  Content marketers and SEO experts are the people giving us advice about how to reach an audience, build credibility, and get people to take action online.  The comparison might make you cringe, but in some ways, the good people at Moz and CMI may be the Aristotles of our age.

The world has changed, and so have our means of communication.  The advice we give each other about persuading large groups of people is changing, too.  If English departments are going keep up, they’re going to have to know how it’s done.  Which is why I’m writing my thesis about marketers.  When it comes to the internet, content marketing is the next frontier of expert persuasion.

 

(Bee-tee-dubs, if you happen to be a content marketer in the Bay Area, I’d love to interview you for my research. Hit me up at amanda at imainteractive dot com.)

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Utilizing Dimensional Reporting in AdWords

IMA Life PPC

Overview

It can be easy to become overwhelmed with all of the reporting in digital marketing these days.  There is such a plethora of information available that it can be difficult to identify what is useful for decision-making and what is not. In this post, we are going to cover Google AdWords Dimensional Reporting.  The reports you can find in there are very effective tools for understanding and improving your PPC campaigns. I will cover two of the reports that are particularly helpful.

Time of Day/Day of Week

Under the “Time” section of the Dimensional reporting you can find very valuable information about how your campaigns perform during different hours of the day and days of the week. In addition to seeing how many clicks you get during these times, you can also look at Average Cost Per Click (CPC), Average Position, and conversion statistics.

The conversion statistics are extremely valuable for optimizing your campaigns.  For example, many businesses experience fluctuations in activity depending on the day of the week, and AdWords provides an effective to way to see and act on that information.  The screenshot below shows that this business (like many others) experiences more activity during the weekdays.  Furthermore, an actionable item we can also see is that Mondays have a very low-Cost Per Converted Click value.  This data point tells us that we can adjust our bids higher on Mondays to capture more conversions at more efficient level.

Day of Week Report

Day of Week Report

 

Additionally, the Average Position and CPC values give good insight into how your competitors are bidding during the day. The report below shows that Average CPCs and Average Position values are relatively high from 6am to noon.  These numbers likely mean that competitors are bidding higher during those times of the day.  If those hours are crucial for your business, you can consider raising your bids during those times to be more competitive.  Or, you could take the opposite approach and raise bids during the other hours to take advantage of cheaper CPCs.

Day of Week Report

Day of Week Report

Geographical

The Geographical report in AdWords can help you capitalize on certain geographic areas that perform well for your campaigns. In the report below, you can see that New York not only drives the most conversions of any metro area, but it also does so at a very efficient Cost Per Conversion. A great approach here would be to add the New York area to your geographical targeting and raise its bid adjustment to drive more traffic there.  At the same time, Chicago has a very high-Cost Per Conversion. So I would recommend doing the same, but lowering the bid adjustment for Chicago.

Geo Report

Geo Report

AdWords offers many different levels of geographical granularity, ranging from Country to State to Metro to City to Zip Code.  It’s best to get as granular as you can, while making sure you still have enough data to make effective decisions.

Recap

We’ve covered the Time and Geographical aspects of AdWords’ dimensional reporting and how they can help you improve your campaigns.  There are a variety of other aspects that AdWords has reporting for.  I highly recommend that you explore those to see what can be of use.  Additionally, here’s a good resource for exploring all of Google’s dimensional reporting.

 

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