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How to Make Good SEO!
What we have above us is our infographic about the foundational knowledge needed for acquiring good SEO results. We structured this infographic around the concept of cooking because who doesn’t like to talk about the subject of food?
Having a successful SEO campaign takes many precautionary steps that are very similar to cooking a good meal. If you are planning to make something delicious you have to be prepared with the right ingredients, the right tools, and the perfect recipe. Trying to follow a recipe without the right time, preparation, and materials will create a subpar dish that won’t live up to your high expectations.
Taking the time to prepare a good meal is the difference between delicious and edible. SEO is the same way, taking the time to do every process of SEO right is the difference between a little organic traffic and a lot of return on investment.
To put it simply, to have any success in SEO, you have to abide by an SEO plan. There is an abundance of digital marketing resources out there that will outline case studies, best practices and strategies that any person can follow or get ideas off of for their own campaign.
SEO Benefits & Nutritional Benefits
If you are a conscious eater, you probably are very picky about what you put into your body. The ideal meal should be healthy and delicious at the same time. When we look at preparing our SEO strategy, we have to take into consideration why we are partaking in this long and daunting challenge.
There has to be some goal or benefit to every action we take within our SEO campaign. So, to break it down into the simplest terms. Some main benefits of embarking on an SEO campaign includes.
Organic Visibility: Being seen in search results
Organic Traffic: Visitors are clicking through to your site
Organic Conversions: Visitors completes a goal during their visit
Think of Google as a giant restaurant. A person walks into Google, he is presented with a huge menu of food items to try, but he cannot possibly try everything on this giant menu. He reads the names of all the dishes and their descriptions to see what he would like to consume for his evening meal. Once, he finds something he likes he will buy the dish and consume it.
SEO works in a very similar manner. We dress up our organic results with a delicious page title, a saucy meta description, and we might even throw in some garnished markups to make our result look the tastiest for all searchers. But in order to do all of this, we have to make sure our site ends up on the menu (organic visibility), looks good enough to be tasted (organic traffic), and then the customer has to be satisfied enough to buy the meal (organic conversion).
Organic visibility, traffic, and conversions are the macronutrients to the product of what you will be making from your SEO cookbook.
Ingredients for Good SEO
Acquiring the right ingredients for SEO is not difficult. How you use those ingredients is another story. Some standard SEO ingredients many online marketers should acquire for any good SEO campaign are, and these items should not be shortcutted either:
- Unique High-Quality Content
- Optimized Page Titles, Headers, Images and Meta Descriptions
- Mobile Responsiveness
- Site Speed
- Site Architecture
- Thorough consumer and keyword research
- Diverse Link Profile
Mix all these ingredients together and taste test often, this will help you decide if you need a little more content, a little more links, or a little more keywords to spice that campaign up
Serving Your SEO to Google
Google has been cracking down on sketchy SEO tactics more and more over the years and has really sophisticated their algorithm. So, if your SEO efforts have been overcooked prepare to be burned by Google, they will be looking to spit you out and take you off their search results “menu”.
Being penalized is the worst thing to happen to your website, you could be removed from organic search results and your traffic will decline tremendously. Even if you try to fix the penalty, Google will always remember you were a website that was penalized and deem your site not as credible.
Keep those white chef hats on folks and stick to making the best SEO you can, the right way. Google and its visitors will reward you for your efforts one day if you do. Slowly, but surely.
To learn more about how to improve your SEO, please feel free to contact IMA Interactive.